The Boardwalk Times Newsletter- Walt’s Dream Starts
Two amazing events in Walt Disney’s life takes place ten years apart from each other on this day. August 31st is a day that should be cherished in Disney history.
On this day in 1938…
Walt and Roy Disney place a $10,000 deposit on a 51-acre tract on
Buena Vista Street in Burbank, California. They will use this land to build a new modern studio. The success of Snow White has enabled the Disney brothers to purchase the $100,000 property from the Burbank Dept. of Water and Power. The construction begins in 1939. The same building they use today.
We now fast forward ten years later.
Walt Disney shares a memo with Disney Studio artist Dick Kelsey describing ideas for a new kind of amusement park, which he calls “Mickey Mouse Park.” Walt and Ward Kimball have recently returned from a trip to the Chicago Railroad Fair and Henry Ford’s Greenfield Village … and Walt has many ideas including a “Main Village with a Railroad Station built around a village green.” It is one of the earliest detailed descriptions of an amusement park concept that will ultimately become Disneyland. Which would expand in creating a new form of entertainment. Which is Themed Entertainment.
Two exciting developments happened in Walt Disney’s life on the same exact day despite being ten years apart. It’s crazy to think how much of a revolutionary Walt Disney is. The man created so many new forms of entertainment. He was so good at making new forms of entertainment. That his very own name could be a synonym for “happiness.”
On this day in 2005
The Walt Disney Company announces it will pledge $2.5 million to aid relief and rebuilding in the wake of Hurricane Katrina.
Years later The Walt Disney Company and KTRK-TV Houston commit to $1 million cash commitment to the American Red Cross in order to support the recovery efforts of Hurricane Harvey.
On this day in 2009
The Walt Disney Company announces that it is buying Marvel Entertainment for $4 billion. Marvel Entertainment, Inc. is one of the world’s most prominent character-based entertainment companies, built on a library of over 5,000 characters featured in a variety of media over seventy years. The company Stan Lee and Jack Kirby built. Under Disney’s leadership Marvel would grow into a even bigger brand. Disney help fuel the Marvel Cinematic Universe.
“This transaction combines Marvel’s strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney’s creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories.”
-Robert A. Iger, President and Chief Executive Officer of The Walt Disney Company
It’s hilarious looking back on Iger’s statement. Disney didn’t get to use Spider-Man for years! They still don’t have film rights to X-Men or Fantastic Four. It’s funny that the transaction helped Disney’s overall brand. Acquiring Marvel leads to the Marvel Cinematic Universe which is a box office success. The move made Disney a more diverse brand. Detractors could no longer say Disney was “just for princesses.” The move was unexpected at first and it ended up paying big in the end.
The dream team of Perilstein, O’Reilly, Denney, Dorman, and Houtz not Goutz came together to discuss their favorite Walt Disney Imagineer.
Thanks for reading the newsletter.
Zach Perilstein is the Editor-in-Chief at the Boardwalk Times.
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