Sally Dark Rides in partnership with Paramount, Nickelodeon, and Circus Circus Las Vegas is bringing SpongeBob SquarePants to life in dark ride form.
During the IAAPA Expo, Sally Dark Rides revealed new details about SpongeBob’s Crazy Carnival Ride. This is the first time that SpongeBob is being brought to life in dark ride form. The biggest showcase was the unveiling of the Mr. Krabs audio-animatronic.
The attraction will feature original vibrant sets, special effects, six incredible animatronics, and vivid multimedia projections. The interactive dark ride is poised to bring the world of Bikini Bottom to life.
The storyline of the attraction:
Mr. Krabs, launches the ride by inviting guests to play his new zany collection of ride-through-style midway games. As he welcomes everyone to his new carnival in Bikini Bottom, SpongeBob and Patrick assist by delivering boxes of supplies to each game. When they accidentally grab a box of Krabby Patty ingredients, the hysterical best friend duo try to hide their mistake by loading the games with buns, patties, sea tomatoes and other food. Unfortunately, their error inspires Mr. Krabs’ arch-rival Plankton to hatch an evil plan to finally successfully steal the famous ‘Krabby Patty’ secret formula. The result is mad-cap mayhem for everyone.
SpongeBob’s Crazy Carnival Ride will feature 15 unique scenes, each with multiple interactive targets for guests to engage with, including animated scenic elements, digital and multimedia screens, and even hidden bonus special targets created to further the story and encourage rider repeatability.
“For nearly 25 years, SpongeBob SquarePants has brought an incessant optimism to kids and families all over the world — in more than 170 countries and over 30 languages,” said Marie Marks, senior vice president, Themed Entertainment, Paramount Global. “It’s a pleasure to work with Sally Dark Rides and Circus Circus Las Vegas to bring this ride to SpongeBob’s fans. And as you can see by the Mr. Krabs animatronic, this is truly a larger-than-life experience.”
“For more than 45 years, Sally Dark Rides has been synonymous with developing and installing one-of-a-kind dark ride experiences for the entire family,” said John Wood, president and chairman, Sally Dark Rides, “We are thrilled to be entrusted to bring the world of SpongeBob SquarePants to life for Circus Circus and its millions of guests. We understand the importance of meeting every detail and getting everything just right for this special brand. Our team has been fully submerged learning each character’s personality and individual traits so that everyone who experiences SpongeBob’s Crazy Carnival Ride will feel like they, too, live in a pineapple under the sea.”
SpongeBob’s Crazy Carnival Ride will open in 2024 at Circus Circus Las Vegas and at Land of Legends in Turkey.
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Zach Perilstein is the Editor-in-Chief of the Boardwalk Times
