Starting today, Disney+ subscribers in the U.S. get to participate in a limited-time test experience that will allow them special access to exclusive Disney merchandise through shopDisney.
Disney+ subscribers can visit here or the details pages (shop tab) of select movies, series, and shorts on Disney+ to scan QR codes to purchase special items before the general public.
Back in 2021, I actually detailed the possibility of Disney+ doing this.
The first test experience includes products from franchises and titles such as Star Wars, Black Panther, Doctor Strange in the Multiverse of Madness, Frozen II, and Lightyear.
“Special access to this curated collection of merchandise for the upcoming holiday season is the latest example of the many ways we experiment with how to improve the user experience on Disney+, which includes enhancing the benefits of being a subscriber,” said Alisa Bowen, President of Disney+. “We’re excited to collaborate with shopDisney to explore how we can potentially better serve our audiences by expanding the ways they get to interact with the stories and characters they love on Disney+.”
“shopDisney has all of the products to bring your favorite Disney, Pixar, Star Wars, Marvel, and National Geographic stories to life,” said Naveen Seshadri, EVP Global Retail. “By providing our Disney+ subscribers special access to curated merchandise on shopDisney, we are uncovering new ways for our fans to shop and further connect content and commerce.”
The Shop tab will be available to Disney+ primary profiles in the U.S. that have been verified as 18 and older.
Special access will grant Disney+ subscribers early access to products including:
For more information visit shopDisney.com/DisneyPlusSpecialAccess. The early access period for Disney+ subscribers for these items is November 1–7, 2022.
My October newsletter actually went into this concept about Disney testing e-commerce on Disney+, and how that integration could make Disney+ a bigger platform that goes beyond just movies and shows. Check it out below.
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Zach Perilstein is the Editor-in-Chief of the Boardwalk Times
